Shock in Zapopan: Influencer Valeria Márquez Murdered on Livestream
The city of Zapopan, Jalisco, is reeling after the shocking murder of 23-year-old beauty influencer Valeria Márquez, who was killed during a live TikTok broadcast from her own salon, Blossom the Beauty Lounge. Márquez, well-known on social media for her beauty tutorials and lifestyle content, was shot multiple times in front of her followers and salon clients on the evening of Tuesday, May 13, 2025.
A Rising Star in the Beauty World
Valeria Márquez had built a significant following online, with over 95,000 followers on TikTok and nearly 200,000 across all platforms. She was admired for her engaging personality, entrepreneurial spirit, and her ability to connect with young women interested in beauty and self-care. Her videos, some reaching hundreds of thousands of views, often featured makeup tutorials, product reviews, and glimpses into her daily life as a business owner in Zapopan.
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The Tragic Incident – Shots fired
On the day of the attack, Márquez was hosting a livestream from her salon, interacting with her audience as she often did. According to eyewitness accounts and official statements, a man arrived at the salon on a motorcycle, posing as a delivery person with a gift. He entered the premises and, without warning, opened fire, striking Márquez in the chest and head. The livestream, watched by dozens at that moment, abruptly ended as chaos erupted in the salon. A woman, possibly a staff member or client, is seen rushing to turn off the stream in the aftermath.
Emergency services responded quickly to the 911 call, but Márquez was pronounced dead at the scene. The assailant fled on his motorcycle and remains at large. Authorities have launched a full investigation, treating the case under the femicide protocol due to the gender-based nature of the attack.
What fans and community feeling
The murder has sent shockwaves through the local community and the broader social media world. Tributes have poured in from fans, fellow influencers, and advocacy groups, mourning the loss of a young woman described as courageous, driven, and inspirational. Many have called for justice and greater protection for women, especially those in the public eye. The hashtag #JusticiaParaValeria has begun trending, as supporters demand answers and accountability.
Violence Against Women in Mexico
Valeria Márquez’s murder is a grim reflection of the ongoing crisis of violence against women in Mexico. According to the United Nations, 70% of Mexican women over the age of 15 have experienced some form of aggression. The country faces a high rate of femicides, with approximately ten women killed every day. The attack on Márquez, which unfolded so publicly, has reignited urgent conversations about safety, impunity, and the risks faced by women-both online and offline.
What Investigation is going on in Valeria Márquez shooting Case
The Jalisco State Prosecutor’s Office has confirmed that the investigation is ongoing. Forensic teams have collected evidence from the scene, and authorities are reviewing security footage from the area. The salon, located in the busy Santa María shopping plaza, is surrounded by other businesses, raising hopes that witnesses or cameras may help identify the perpetrator.
No motive has been officially established, and authorities have not confirmed any direct threats made against Márquez prior to the attack. However, the calculated nature of the crime-carried out during a live broadcast-suggests the killer wanted to send a message or ensure maximum visibility.
Personal Background: Who Was Valeria Márquez?
Born and raised in Jalisco, Márquez was known for her entrepreneurial drive. She opened Blossom the Beauty Lounge in her early twenties, quickly establishing it as a popular spot for locals. Friends and colleagues describe her as ambitious, generous, and deeply committed to empowering other young women. Her sudden death has left a void in the community, with many expressing disbelief that such violence could strike someone so full of life and promise.
The Digital Aftermath
Clips of the tragic livestream have circulated online, though many users and advocacy groups have urged the public not to share the footage out of respect for Márquez and her family. Social media platforms have begun removing the most graphic content, but the incident remains a stark reminder of the vulnerabilities faced by digital creators.
As Zapopan mourns, the focus now shifts to the ongoing investigation and the broader fight against gender-based violence. The memory of Valeria Márquez-her talent, ambition, and the community she built-will endure, even as her family and followers demand justice and change.
